Don’t just change prices. Evolve them.
Rapid iteration is key to finding the right monetization strategy for your business. Orb empowers businesses to simulate and strategize those changes, and roll them out in an auditable way that helps maintain customer experience.
The problem
Price changes are about more than billing
Pricing has become a meaningful strategic lever, but legacy systems just aren’t built to keep up. Price changes happen quickly and need to be defensible, impactful, and coordinated.
- Strategic decisioning: Choosing the right price for the right customer at the right time, and having the data to do it
- Customer trust: Maintaining transparency to build loyalty and prevent churn
- Price activation: Ensuring that pricing stays connected to the rest of your systems to prevent misalignment
The solution
Price changes that drive real revenue
- Data-driven: Simulate price changes to make profitable, board-defensible decisions
- Customer-centric: Tailor rollouts to your customers’ needs and give them the tools to plan and optimize spend
- Fully actionable: Ship changes to checkout flows and other surfaces to maintain alignment
Orb’s approach to price iteration
One canvas for strategy, orchestration, and execution
Test and simulate
Run experiments to find the best pricing models
Orb powers simulations on real data to help compare and optimize price models, so you can always launch with a data-backed strategy.
Implement
Build custom rollout plans
Tailor each price change to individual customers, taking into account sensitive relationships and customer expectations. Designed to help make changes auditable.
Cap & control
Tools for trust and transparency
Usage-based billing is value-oriented, but can feel unpredictable to your customers. Orb gives you the tools to send alerts as customers near spend thresholds, trigger emails, and other actions to avoid surprise bills.
Price changes that work how you need them to
Changing prices can get complicated quickly, with customer comms, downstream impacts to tools, and invoicing clarity. Orb reduces that friction by enabling customizable price changes that work exactly how you do.
Full flexibility
Schedule and cancel price changes and customize how changes are reflected in invoicing to build the customer experience you need.
Webhook-powered workflows
Trigger customer emails, alerts, or other actions automatically to enable smooth price changes beyond Orb.
Speed & precision
Change prices in bulk or at the customer level to move quickly and protect sensitive relationships.
Hypergrowth AI
Built for the cutting edge
- Keep pace with changing margins by changing prices quickly and friction-free
- Supercharge PLG efforts by shipping straight to checkout flows and pricing calculators
- Invoice flexibly with price change scheduling and unified invoices for mid-period changes
Product innovation
Launch with speed. Price with confidence.
Pricing and billing shouldn’t ever slow down product velocity. But going to market with a clear monetization plan is essential.
- Agile setup: Launch quickly with scalable billing you can trust
- Test before you launch: Simulate revenue from new products to launch priced for profitability
Hybrid businesses
Help every customer adopt with confidence
Adding a usage-based line of business can come with some friction. Orb helps your customers see the value of your tools and avoid surprise bills.
- Prevent surprises with real-time draft invoices and alerting that helps customers know if usage spikes
- Build trust with advanced dashboards that help customers plan and optimize their usage
Outdated revenue
stacks can’t keep up
See how AI companies are building modern usage-based billing